Marketing management is accomplished by carrying out marketing research, planning, implementation, and control. If marketing is the engine that drives the U.S. economy, then marketing research is the process that keeps the engine tuned.

S&A Consultants undertake market research to provide information in form of market research reports and feasibility studies that will assist in choosing a location, determining product or services to be offered, establishing pricing and planning a selling strategy. The key issues addressed by our marketing consultants while doing the research for your business are:

• Who will buy your product? Primary and secondary target groups.
• Where does the buyer live and what is their profile?
• What factors influence the decision to buy?
• Who is involved in the purchase decision?
• How often will buyers buy?
• Where do they buy, when and how much do they buy?
• What are the buyer's preferences and needs?
• Are customers loyal? Can long-term relationships be built?

The task of marketing research essentially is to assess the data needs, check feasibility, and provide the client with relevant, accurate, reliable, valid, and current data. S&A tailors and further researches these key issues to suit the varied needs of different businesses.

Meaningful marketing and strategic business planning relies on management’s ability to develop and maintain a marketing information system and have the skills to carry out sound marketing research.